Diamond Lite Videos are designed to showcase a student athlete to coaches and schools at the next level. During the recruiting process college coaches are not only looking at athletic prowess, they are looking at the personality and character of a prospect. In other words, they are looking for the well rounded student athlete. That is why we focus on the player. Coaches want to know who they are and what drives them. In addition to seeing the student athlete do what they love, coaches want to hear why an athlete does what they love.